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Long-standing brand Dr. Bronner's Soap has taken an activist stance towards psychedelics research:
Bear with me, this story gets weirder than you think.
First:
So far so good.
But then...
"Spaceship Earth" - Who is this Dr. Bronner character anyway? Well, headquartered in sunny Vista, California, Dr. Bronner's Magic Soap has been as good as a household name for decades now. Besides making a popular soap product, the company is known for its extremely eccentric founder. Let's start with his origin story:
Yeah. That's the official company statement. Not many corporate CEOs would say something like this (sit down, Larry Ellison!). The late Dr. Bronner, who passed away in 1998, is succeeded by his son David, who carries on the family tradition:
Dr. Bronner's was known for their packaging, which was covered with text proselytizing their unique philosophy:
Their company philosophy, always putting idealism ahead of marketing with only a soap product to carry the message, was so infamous that it earned a rare write-up.
That was the treasured Straight Dope newspaper column, where somebody asked "Why the weird religious ravings on Dr. Bronner’s soap?" on April 22, 1982.
Anyway, Dr. Bronner was one of those lovable nuts who has a good heart anyway. If I escaped from the Holocaust at the cost of my family, I too would both want one-world unity and for everything to be clean.
If anybody has the charisma to promote psychedelic reseach, Dr. Bronner can!
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Bear with me, this story gets weirder than you think.
First:
Dr. Bronner’s is pushing for psilocybin reform once again. According to state filings, Washington D.C.-based New Approach PAC, a lobbyist group, funded $14,000 between August and September to local firm Grossman Solutions to promote drug policy reform in Connecticut. Dr. Bronner’s is among New Approach’s biggest donors.
CT Insider reports that a task force in Connecticut is examining the efficacy of psilocybin mushrooms for use in therapeutic settings. House Bill 6296, sponsored by Representative Josh Elliot and four other representatives, created a task force responsible for studying the efficacy of psilocybin for a variety of conditions—a key step in legalizing psilocybin for therapeutic purposes. Grossman Solutions will help New Approach engage with Connecticut’s psilocybin task force.
CT Insider reports that a task force in Connecticut is examining the efficacy of psilocybin mushrooms for use in therapeutic settings. House Bill 6296, sponsored by Representative Josh Elliot and four other representatives, created a task force responsible for studying the efficacy of psilocybin for a variety of conditions—a key step in legalizing psilocybin for therapeutic purposes. Grossman Solutions will help New Approach engage with Connecticut’s psilocybin task force.
But then...
CEO David Bronner is the grandson of company founder Emil Bronner. He said his goal is to free psychedelics, specifically legalization of psilocybin for therapeutic purposes, adding it’s exactly what his grandfather would have done. “The passion of my grandfather was to unite spaceship earth,” Bronner said. “We honor that legacy in different ways,” among them “integration of psychedelic healing in medicine and therapy.” Bronner also said that he believes “psychedelic medicine can really help people heal and wake up, and grapple with pressing problems.”
Dr. Bronner's Magic Soaps was founded by Emanuel Heilbronner, a Jewish immigrant soap-maker (not a physician) who fled Germany in 1928 and dropped the "Heil" from his name because of its associations with Hitler. His family who stayed behind were murdered in the Holocaust. After escaping from a mental institution in 1945, he went into business.
Dr. Bronner's was known for their packaging, which was covered with text proselytizing their unique philosophy:
Their company philosophy, always putting idealism ahead of marketing with only a soap product to carry the message, was so infamous that it earned a rare write-up.
That was the treasured Straight Dope newspaper column, where somebody asked "Why the weird religious ravings on Dr. Bronner’s soap?" on April 22, 1982.
Anyway, Dr. Bronner was one of those lovable nuts who has a good heart anyway. If I escaped from the Holocaust at the cost of my family, I too would both want one-world unity and for everything to be clean.
If anybody has the charisma to promote psychedelic reseach, Dr. Bronner can!
###
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